28
February 2008
DIGITAL
PRESENTATION PROGRAM
FINAL REPORT -
MINIGRANT #23
KinetiX, Inc.
and Barbour County Community Development
Corporation (CDC) have
acquired the necessary software and equipment to produce low cost high
definition video. In addition, a demo DVD presentation has been completed that shows many examples of
techniques that can be used to convey a visual message. We believe this
5-minute presentation will allow its viewers to understand the reasons video
presentations are important to their business or purpose, and establish a
confidence that they will be able to accomplish making one. The KinetiX team
has already begun making presentations using this demo video.
First
to use this new service, Barbour County CDC received assistance with production
of a video to present industrial park space to the
business community. The popular video was viewed more than 200 times during the
first month it was posted on YouTube. “We are very
pleased with how easy it was to work with the Kinetix video team,” said Jerry
Edens, Executive Director of Barbour County CDC. “We have posted the video on
several websites and include links to the video in most of our email
communications. It has really improved our ability to show business people the
type of facilities available for lease in our county.”
Our video service has significantly reduced the cost of producing a video from an industry standard rate of about $1,000 per finished minute to a starting cost of only $500 for a visually simple 1 to 2 minute video. In addition, the KinetiX team provides step-by-step assistance to lead untrained video clients through the process of putting a message together. By helping build a relevant message and using professional filming and editing methods, KinetiX allows businesses and organizations that would have never attempted making a video, to produce presentations they will be proud to share.
The
businesses and community organizations in the Alliance of Champion Communities
territories now have access to low cost professional video production services.
We
found a need for clients to review video projects in progress at their
locations. By adding an Apple Power Book Pro to the equipment mix, we are able
to transport a mini-studio to clients throughout the state. Purchasing through
non-profit programs reduced the cost of software enough to allow purchase of
the additional equipment within the original budget.
Although
it is easy for people to see the advantages of having and using a video, it
seems difficult for most to organize their message, plan the imagery and
collect all the pieces they want to include. We realize we need to offer help
with message development and organizing the production issues and offer this
service as well.
Financial Chart
CATEGORY ORIGINAL ESTIMATES ACTUAL EXPENSES DIFFERENCE
Equipment $14,500 $ 4,950 $ 450
Production/Fees 5,200 4,750 <450>
Travel 300 300 0
TOTAL $10,000 $10,000 $ 0
LOW COST VIDEO SERVICES AVAILABLE IN CENTRAL WEST VIRGINIA
High
definition video projects are now in reach of thousands of community groups and
small businesses in Central West Virginia. Providing production services
starting at just $500 for a visually simple 1 to 2 minute video, KinetiX, Inc.
(a nonprofit based in Nicholas County) offers state-of-the-art multi-media
products.
“Our
goal is to help businesses and organizations embrace internet-based marketing
opportunities,” explains KinetiX President Gwen Hagaman. “Beyond basic
websites, many groups are unaware of multi-media opportunities and how to use
them. We believe video presentations coupled with the power of the internet are
a strong and affordable tool to advance a purpose, share information, or
promote a productline.”
The
KinetiX team developed a sample video presentation that explains ways video
presentations can be used. “There are so many uses for digital video,” says
Norvill Clark, Executive Director. “We all have seen information loops running
at trade shows and in lobbys. Video brochures can be mailed to customers on
DVDs instead of sending expensive printed brochures. Repetitive information,
such as a course, medical information, or step-by-step instructions can be
recorded and accessed on DVDs or online. KinetiX loves online uses of video. We
invite you to watch our video demo at www.kinetixwv.com.”
According
to Clark, using video reduces the cost of repeating physical presentations and
provides better consistency of the material presented. Using video online
allows viewers immediate access to the information at a time of their
convenience.
A
mini-grant program, sponsored by the Alliance of Champion Communities and
funded by the Claude Worthington Benedum Foundation, helped establish the new
video service and the acquisition of audio and video capture equipment, editing
software and production tools.
For
more information contact Norvill Clark at 304-846-9684, Gwen Hagaman at
304-548-6731, or email info@kinetixwv.com.